Webster First Receives Outstanding Achievement Website Award
July 31, 2022
Webster First Federal Credit Union’s website, Websterfirst.com, has received its first website award: an Outstanding Achievement Award from the Interactive Media Awards (IMA). The IMA is judged by the Interactive Media Council, Inc. (IMC), a non-profit organization of leading web designers, developers, programmers, advertisers, and other web-related professionals. They judge based on five criteria: design, content, feature functionality, usability, and standards of compliance. The IMA says about the award:
The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Your entry has excelled in most areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.
Webster First’s marketing team completely redesigned the credit union’s website in 2021 with the help of a local agency partner, Yelling Mule. Throughout 2020, the Webster First marketing team assessed the friction points of the previous website design, conducted research on the websites of industry leading credit unions and banks, and aligned branding to best match our core values of strength, exceptional service, and local authenticity. Choosing a local agency based out of Boston helped us ensure our new website would have an authentic New England look and feel, and meet the unique needs and tastes of New Englanders. The new site was aimed to be more user friendly and compatible with mobile devices so that visitors have a smooth experience finding the information they need, whenever they need it.
The full launch of the new and improved website took place in December of 2021. To have received an award less than a year after its debut is an incredible honor and reinforces that we are meeting those brand pillars of strength and exceptional service.